BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular. >>

Wednesday, September 10, 2008

SplashCast, Clearspring partner for social ad platform

Clearspring Tecnologies, a widget distribution and monetization service, and SplashCast, a company which connects advertisers with social outlets, have partnered to connect brands with social networks. >>

Tuesday, September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that. >>

Tuesday, September 09, 2008

Agencies: Marketers want more from you

Marketers may be turning to advertising agencies in droves to make the most of every advertising dollar but according to a recent survey, sponsored by Sapient, marketers aren't getting everything they want. The survey found that marketers want more, especially in the digital space, from their agency contacts. >>

Tuesday, September 09, 2008

How to get the most from your blog

If you've begun a company blog to keep consumers and business associates up to date on the latest news about your products, you aren't alone. But, are you getting the most from your blog? Chance are, your blog could stand a little rejuvenation so that it becomes a must read instead of a place to waste a few minutes between meetings. >>

Monday, September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Monday, September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>

Friday, September 05, 2008

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. >>

Friday, September 05, 2008

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open. To help local businesses through, MerchantCircle has launched a B2B solution which connects local businesses with national brands. >>

Thursday, September 04, 2008

How to cash in on the mommy blogger craze

Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than three-quarters of household income, are most likely to become engaged with new media. >>

Thursday, September 04, 2008

How to increase sales in tough economic times

It is never more about the ad than when budgets get lean - like they are in the US right now. Retailers begin to wonder how to garner consumers' attention so they can get the most from ad campaigns. New research from E-Poll could help by pinpointing consumers attitudes about certain brands. This is especially important as we head into the busy holiday shopping season. >>

Wednesday, September 03, 2008

Storybids brings online video creators and advertisers together

Watchers of online video are irritated by interruptive advertising, and will take any opportunity they can to skip it. How can you, as advertisers, get your products in front of online video viewers without upsetting them? >>

Wednesday, September 03, 2008

YouGov: Brits suffering from 'discomgoogolation'

The Brits are seriously addicted to the Internet, according to recent research, and would rather have their power, gas and water cut off before losing access to the web. >>

Wednesday, September 03, 2008

ComScore: All consumers are cutting back

The US economy has even more people worried according to a new report from comScore. The study indicates that all consumer segments are cutting back on new purchases because of inflation and the housing crisis. >>

Wednesday, September 03, 2008

Study: Mobile teens want talk, not ads

Teens may not be as receptive to ads-for-minutes as mobile marketers originally thought. According to recent research from comScore, teens in the US love their phones and love to talk, text or chat but they don't love ads in exchange for talking, texting and chatting. >>

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