BizReport : Trends & Ideas

Trends & Ideas

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Thursday, June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>

Wednesday, June 13, 2007

More advertisers turn to ad networks

A new study indicates that advertising networks aren't going anywhere. In fact, more online marketers and ad agencies are turning to the different ad networks to better serve campaigns. >>

Wednesday, June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can reap the benefits, there must be a game plan. >>

Tuesday, June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years. >>

Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Monday, June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI. >>

Monday, June 11, 2007

NBC allows widget syndication

A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. >>

Friday, June 08, 2007

Courvoisier targets high-achievers online

For the first time, cognac brand Courvoisier is using online marketing to support a campaign targeting consumers. >>

Thursday, June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>

Thursday, June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. >>

Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

Ask.com goes 3D

First there was AskJeeves.com, then simply Ask.com, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Monday, June 04, 2007

Co-branded credit cards: a new advertising medium?

There are a plethora of opportunities online to increase brand awareness. There are branded micro-sites, bulletin boards, blogs, plogs. The list goes on. But one of the most useful branding opportunities is offline - in consumers' wallets. >>

Friday, June 01, 2007

Ebay buys StumbleUpon for $75 million

Ebay may have found a way to enter into the online search wars. This week, the online auctioneer purchased StumbleUpon, a surfing and content finding web tool. >>

Friday, June 01, 2007

New auction widget tool makes ad sense

A new advertising tool could do for the online auction marketplace what Google's AdSense program did for standard online advertising. A start-up affiliate program from AuctionAds will give publishers the option of advertising online auctions through a widget on the website with the chance to make referral income. >>

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