BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders. >>

Wednesday, June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns. >>

Tuesday, June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties. >>

Tuesday, June 26, 2007

Video-sharing sites vie for user attention

With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could offer alternatives for advertisers. >>

Monday, June 25, 2007

Forecasters predict a strong holiday season in 2007

Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong. >>

Friday, June 22, 2007

Online social networkers 'chronically unfaithful'

Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Friday, June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video. >>

Friday, June 22, 2007

Xerox bets on FactSpotter for search

Xerox is ready to enter into the search wars, and they are betting that their new search engine will help users find information that existing search giants like Google and Yahoo cannot. >>

Thursday, June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe. >>

Thursday, June 21, 2007

Online video viewer figures rising

Online video is becoming popular among Americans with viewer figures up for both weekly and daily video usage. >>

Thursday, June 21, 2007

Free ad server launched for online publishers

Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It's a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others. >>

Wednesday, June 20, 2007

YouTube launches local sites in nine countries

YouTube has signed content deals with major international partners as it launches local sites in nine countries around the globe. >>

Tuesday, June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Tuesday, June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>

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