BizReport : Trends & Ideas

Trends & Ideas

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Thursday, June 21, 2007

Free ad server launched for online publishers

Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It's a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others. >>

Wednesday, June 20, 2007

YouTube launches local sites in nine countries

YouTube has signed content deals with major international partners as it launches local sites in nine countries around the globe. >>

Tuesday, June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men are most likely to be influenced by television advertising. >>

Tuesday, June 19, 2007

British have big appetite for streaming video

In April, 2007, British internet users initiated more streaming video content than any other country in the world, according to comScore. >>

Monday, June 18, 2007

Rich media brings telecoms back from the dead

It isn't just users who are benefiting from the surge in content creation and delivery related to blogs, uploaded videos and other forms of rich media. Telecom companies can credit these forms of broadband usage for bringing their companies back into the black. >>

Monday, June 18, 2007

Is the e-commerce industry slowing down?

A report in the New York Times, claiming a slowdown in e-commerce, has online tongues wagging. >>

Monday, June 18, 2007

Uploaders wield digital power

Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>

Friday, June 15, 2007

IAB launches centralized ad spec database

A centralized database of ad unit specifications has been launched by the Interactive Advertising Bureau. >>

Friday, June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly. >>

Friday, June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>

Thursday, June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Thursday, June 14, 2007

Radio is the choice of the Hispanic population

Don't rule out the reach of radio advertising in the US. According to a recent study from Edison Research, radio is the medium of choice for the Hispanic population - the largest minority group in the US. >>

Wednesday, June 13, 2007

More advertisers turn to ad networks

A new study indicates that advertising networks aren't going anywhere. In fact, more online marketers and ad agencies are turning to the different ad networks to better serve campaigns. >>

Wednesday, June 13, 2007

How to target users by behavior

Online marketers can expect big things from behavioral targeting in the next five years. That is according to a new report from eMarketer which predicts spending in the behavioral category to reach $1 billion by 2008. However, before they can reap the benefits, there must be a game plan. >>

Tuesday, June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years. >>

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