BizReport : Trends & Ideas

Trends & Ideas

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Monday, May 21, 2007

PayPal battles Google for online checkouts

When Google stepped into the online checkout race, other checkouts took notice. Now one, PayPal, is stepping up with new incentives for banks and technology providers that use PayPal Express Checkout over Google Checkout. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Thursday, May 17, 2007

Silver surfer numbers increase online

According to new research from Hitwise UK, silver surfers will become the largest represented group online by the end of the year. >>

Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

Wednesday, May 16, 2007

European travel sites see 6% increase

Spring and summer travel plans helped travel sites see a nice boost in March. According to the latest numbers from comScore, over half of the online European population (108 million users) visited a travel hub during the month. >>

Wednesday, May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Monday, May 14, 2007

Study: 27% go online for fun

Online marketers have long wondered exactly how users spend their time online. A new Media-Screen study sheds light on the online activities of broadband users. According to the research more users are going online for entertainment than ever before. Can marketers take advantage of more users looking for fun video clips, playing games or social networking? >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

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