BizReport : Trends & Ideas

Trends & Ideas

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Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Thursday, June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Wednesday, June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Wednesday, June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>

Wednesday, June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline. >>

Wednesday, June 25, 2008

Navic Systems helps marketers integrate

It is now more important than ever to have integrated campaigns across all mediums. Not only because consumers need a unified message to truly engage with branding but because with so many new platforms, marketers can point consumers in one medium (television, for example) to another (the mobile web, for example) to entice a purchase with a coupon or discount offer. >>

Monday, June 23, 2008

Invision adds online to their TV inventory mix

Leading television advertising optimization solution Invision is opening itself to online advertising avenues. Currently the company provides annual sales of more than $10 billion in television ad inventory. Now, they will begin optimizing the online ad space as well. >>

Monday, June 23, 2008

Why local marketers shouldn't count out newspapers

Survey after survey and report after report seem to indicate that the local newspaper is dying. One recent survey indicates, however, that it is too early to count out newspapers - especially for local marketers. >>

Monday, June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The platform, according to company information, is now serving 1 billion page views each month. >>

Sunday, June 22, 2008

Facebook adds profession-based ad targeting

Facebook continues to tighten up its ad targeting offering and now advertisers can target users by their profession. >>

Friday, June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain of young men. >>

Friday, June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Friday, June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Thursday, June 19, 2008

High gas prices could be an opportunity for marketers

Online publishers are beginning to see a connection between the high gas prices in America and their online traffic. According to a recent report from comScore, traffic to sites like NewYorkGasPrices.com is skyrocketing as consumers try to find the best deals. >>

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