BizReport : Trends & Ideas

Trends & Ideas

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Friday, March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel? >>

Thursday, March 22, 2007

Product placement rising in Europe and Asia

New research from PQ Media indicates that paid product placement will continue to rise through 2010. In 2006, product placement grew to $3.36 billion (37%) and in 2007 is expected to reach 30.3%, or $4.38 billion. >>

Thursday, March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Wednesday, March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative. >>

Wednesday, March 21, 2007

Local ads allowed on metro mapping site

Local advertisers looking for a new way to interact with users may have found it with a city mapping website. HopStop.com provides maps and walking directions for mass transiters, and now local advertisers can offer coupons and other ads to HopStop visitors. >>

Wednesday, March 21, 2007

Study: Online video has high interaction rate

If marketers aren't already experimenting with online video ads, they should be. That is according to DoubleClick. According to their new study, Internet users are more likely to click the "Play" button on a video ad than they are to click-through on a display ad. >>

Wednesday, March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches. >>

Wednesday, March 21, 2007

Chinese Messenger users barred from donating to charity

When Microsoft recently launched a charity donation program for Windows Messenger Live, participation was limited to U.S. users only, but it’s taken China by storm and now they want in. >>

Tuesday, March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>

Monday, March 19, 2007

Automakers steer more ad dollars online

Though automotive ads have seen a slight decline in overall spending, the industry is still the largest spend for United States consumers, with $21 billion in overall spending. How are they doing this? >>

Monday, March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. >>

Monday, March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer. >>

Monday, March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its revenue. >>

Friday, March 16, 2007

comScore: "Visits" to change engagement level

comScore says a new metric measuring user visits to a specific site could replace the traditional pageview metric for advertisers. A visit is measured as the total amount of times a website is visited by one user each day, with 30 minutes between each visit. >>

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