BizReport : Trends & Ideas

Trends & Ideas

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Friday, December 29, 2006

Google: Newspaper Program Expanding

100 advertisers and 60 newspapers aren't enough according to Google. The online giant is looking to expand their advertising test program in the new year. >>

Thursday, December 28, 2006

Microsoft To Target Using User Information

Microsoft Corporation is making a push to be a bigger challenger to search advertising giants Google and Yahoo. The company will sell behaviorally targeted ads using information gather from the Hotmail.com email property. >>

Wednesday, December 27, 2006

Google Tests In-Stream Ads

Google, the Internet’s largest video platform, could add another service to its repertoire – the company is now testing in-stream video streaming ads. If the ads work, Google could create a service similar to AdSense that links small businesses with small-scale video creators. >>

Wednesday, December 27, 2006

Social Networkers Boost Holiday Spend 26%

As the holiday shopping season winds down, it looks as if social networkers helped to boost spending by 26% over 2005 numbers. Excluding travel and auction sites, U.S. consumers spent $21.6 billion from November 1 – December 20, 2006. >>

Wednesday, December 27, 2006

Banner Ads On Tap For Verizon Customers

Starting in January, Verizon Wireless will join the ranks of cellular providers allowing banner ads on cell phones. The mobile ad spend is expected to skyrocket in 2007. >>

Tuesday, December 26, 2006

Q3 Sees Boom in Broadband, Cable Subscriptions

Telephone and cable Internet access providers saw a jump in Q3 of approximately 2.5 million more broadband subscribers, according to new research. Cable and telephone service providers account for roughly 94% of all U.S. subscribers. >>

Tuesday, December 26, 2006

Toys, Books Highest Growing Online Shopping Point

According to new research, toys and video games are fastest growing product category in the Holiday eShopping Index. That category grew 49% from 2005 to 2006. Books and consumer electronics were also fast growers in ’06. >>

Friday, December 22, 2006

Broadband To Reach 50% Of U.S. Homes

According to a new report from eMarketer, broadband Internet access will reach 50% of U.S. households in 2007. Why is this an important number? Because more and more of these homes are using the value-added perks that broadband access brings. Things like VoIP, IPTV and paid audio and video content. >>

Thursday, December 21, 2006

Newspaper Websites Garner Higher Online Spenders

Advertising on newspaper websites could be a way to increase online revenue. Why? According to a new study, visitors to newspaper websites spend more online than non-newspaper visitors. >>

Thursday, December 21, 2006

Study: Yahoo Garners Most Page Views of 2006

Yahoo is the most trafficked website of the year, according to new data from Nielsen//Netratings. With more than 354 billion page views through November 2006, Yahoo blew away competitor Google which placed third. >>

Thursday, December 21, 2006

Study: Product Placement Tolerated

According to a new study from New Media Strategies, product placement is tolerated if not completely accepted by online users. The researchers monitored online conversations to come to their conclusions. >>

Wednesday, December 20, 2006

Employers Spend More To Recruit Online

Online recruiting is accounting for more employers’ budgets than traditional print recruiting, according to a new study, and that may not bode well for newspapers. Employers spent $5.9 million online and only $5.4 million in print job ads this year. >>

Tuesday, December 19, 2006

Trend: Social Mobile Networking

Two new studies on social networking have come to the same conclusion: more mobile users are taking social networking with them, thanks to mobile capabilities. >>

Tuesday, December 19, 2006

PayPerPost: Bloggers Must Disclose

PayPerPost, a leader in the relatively new world of paid blogging, has changed their Terms of Service, and are now requiring bloggers who are paid to post disclose that fact to their readers. The disclosure may be a site-wide statement or can be listed on a per-post basis. >>

Monday, December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer. >>

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