BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Wednesday, July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>

Tuesday, July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Tuesday, July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>

Monday, July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Friday, July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Thursday, July 17, 2008

Online ads begin to show recessionistic numbers

Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning to decline just like advertising spending has been declining offline. >>

Wednesday, July 16, 2008

Airlines turn to ads to pay fuel bills

Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>

Wednesday, July 16, 2008

M&A Report: Social trumps Mobile for advertisers

Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>

Wednesday, July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. >>

Tuesday, July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene. >>

Monday, July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

Monday, July 14, 2008

BzzAgent launches 'WOM Impact Guarantee' program

Do you fancy putting word-of-mouth to the test but aren’t sure whether the medium is able to match the efficacy of your current marketing activities? Then perhaps a program launched today by BzzAgent is what you need. >>

Sunday, July 13, 2008

Emerging media growth slowdown ahead

The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential. >>

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