BizReport : Viral Marketing

Viral Marketing

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Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Monday, June 23, 2008

Invision adds online to their TV inventory mix

Leading television advertising optimization solution Invision is opening itself to online advertising avenues. Currently the company provides annual sales of more than $10 billion in television ad inventory. Now, they will begin optimizing the online ad space as well. >>

Monday, June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The platform, according to company information, is now serving 1 billion page views each month. >>

Wednesday, June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now viewing videos online. >>

Tuesday, June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution. >>

Thursday, June 12, 2008

IDC: Internet ad revenue to double by 2012

Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012. >>

Tuesday, June 10, 2008

Video consumption skewed by kids, teens

According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one indicates that kids and teens are consuming the majority of online video. >>

Monday, June 09, 2008

Vidsense launches PPC video network

Rather than simply delivering video to consumers, Vidsense is relaunching to provide video watching consumers to advertisers. The new video advertising network is pay-per-click based. Vidsense won't lose the video distribution, rather they are betting that providing television and movie clips will continue to drive traffic - and in-market consumers - to their new advertising units. >>

Wednesday, June 04, 2008

comScore: 2 billion videos viewed in February

Online video just gets more popular with consumers. According to a new comScore report, 23 million French consumers watched 2 billion online videos during the month of January. That is 79% of the total French online population. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 16, 2008

Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by Jivox. >>

Wednesday, May 14, 2008

YouTube introduces buzz targeting

Wouldn’t it be great if you could identify the next big viral videos to come out of YouTube and place your ads on them? Now you can. >>

Wednesday, May 14, 2008

comScore: Online video grows 60% year over year

As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the reporting period. >>

Wednesday, May 14, 2008

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>

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