BizReport : Viral Marketing

Viral Marketing

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Wednesday, April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. >>

Monday, April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action. >>

Monday, April 28, 2008

ScanScout, Broadband Enterprises partner for video overlay ads

Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads. >>

Friday, April 25, 2008

Online video ad ROI council formed

With more and more marketers becoming interested in the benefits of online video, it was only a matter of time before some of those advertisers banded together to research it's effectiveness. Break Media and several other brands have formed the first online video advertising ROI council. >>

Tuesday, April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles. >>

Tuesday, April 22, 2008

Hitwise: Video served nearly equally from search engines, social networks

With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>

Tuesday, April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. >>

Tuesday, April 22, 2008

KickApps, WorldNow partner for local TV social networking

Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment. >>

Tuesday, April 22, 2008

Tremor Media launches new video suite

Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats. >>

Friday, April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>

Wednesday, April 16, 2008

Hola Networks offers video capabilities

Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings. >>

Tuesday, April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Monday, April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>

Friday, April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as number one in France, the UK, Germany and in Canada, too. >>

Friday, April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker. >>

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