BizReport : Viral Marketing

Viral Marketing

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Tuesday, January 22, 2008

Office Max "Elfs" into viral stratosphere

Do you remember those "Elf Yourself" advertisements on television, online and in newspapers during the holiday season? If you logged on to learn how to "elf yourself" you weren't alone. The results are in from the Office Max campaign and show that traffic to the holiday site quadrupled over 2006! >>

Tuesday, January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. >>

Wednesday, January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an ad-based platform. >>

Tuesday, January 08, 2008

Social networking types revealed

Research was recently commissioned to identify the types of users of social networking websites MySpace and Facebook. The results revealed six distinct types. >>

Monday, January 07, 2008

Motorola to launch on-demand mobile television

Forget about phones as conversation pieces. Now it appears that one mobile phone company is betting on television being the next big phone offering. Their new mobile media player allows users to watch live television. >>

Friday, December 28, 2007

Study: Consumers are more engaged with online video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online than on television. >>

Thursday, December 27, 2007

ChoiceStream: Users aren't watching television only

Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative devices to watch their favorite shows. >>

Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers

Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>

Friday, December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage boys have uploaded a video clip while only 10% of teen girls have done the same. >>

Tuesday, December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum. >>

Tuesday, December 18, 2007

More socializing for TopShop

In March this year, one of Britain’s largest fashion stores, TopShop, entered the world of social networking with a profile page on MySpace. The success of this move has led the fashion store to explore another big social network. >>

Thursday, December 13, 2007

Top 5 viral video ads of 2007

Viral video ads that make the grade can attract millions of viewers and generate a buzz that rockets around the online world. Here we list those that are considered the best viral video ads of 2007. >>

Monday, December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a video once each week. >>

Tuesday, December 04, 2007

New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. >>

Friday, November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

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