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Sales & Marketing

Optimizing Marketing and Sales Lead Management with Marketing Automation

Track down and repair failures in the lead management process. >>

Success Factors for Highly Effective Inside Sales Teams

Get the tools, motivation, and training to maximize conversion and close rates for your inside sales team. >>

The Total Economic Impact™ of eStara Click to Call

Download the Forrester study today to better understand how your organization can benefit from eStara Click to Call. >>

Click to Call: Giving Voice to Online Transaction

Learn how eStara Connections can help you transform your business and bridge online and offline channels with a 360° view of your customer. >>

Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat

Download the Expert Guide today to better understand how your organization can benefit from proactive chat. >>

Coordinating Marketing and Sales Across the Entire Revenue Cycle

Learn to maximize marketing and sales ROI by aligning the two teams' goals and activities. >>

42 Rules of Cold Calling Executives

Understand the dynamics of a cold call and how you can manage those to get results. >>

I'm on LinkedIn--Now What???

Get the most out of this popular business networking site by understanding LinkedIn and why you should use it. >>

Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns

Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. >>

Offshoring Secrets: Building and Running a Successful India Operation

Understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in the parent company. >>

Improve your Sales Forecasting, Productivity and Results

Learn how Sales Automation can help your organization build a more effective and efficient Sales Team as well as improve Opportunity Management and Forecasting Processes. >>

Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management

Learn how two companies dramatically improved conversion rates and marketing productivity by implementing marketing automation. >>

Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Increase response by integrating social media into your marketing mix. >>

B-to-B Lead Generation Insights from MarketingSherpa

Get more qualified leads with 7 proven B-to-B marketing tips from the experts at MarketingSherpa. >>

Buying and Using Marketing Automation Systems

Explore why companies are buying Marketing Automation Systems, how to select the system that's right for you, ROI benefits to expect, and much more. >>

Google Apps Quick Tour

Learn how Google Apps for business can enable your employees to communicate, collaborate and be more productive. >>

Gartner: Magic Quadrant for SFA 2008

This year's Gartner Magic Quadrant Report positions Salesforce in the Leader's Quadrant. >>

How Salesforce.com Uses Salesforce to Drive Revenue

Watch this Webinar to learn how salesforce.com leverages sales force automation application to consistently achieve and grow success. >>

Executive Guide: 8 CRM Essentials. The Must-Have Elements of Proven CRM Success

It's no secret that business success depends on winning and retaining customers. So what's the best way to keep customers on the rise - and competitors on the run? >>

Forrester Research Report: The Right CRM Metrics For Your Organization

Explore the four steps to defining a value-based CRM plan and reveals how an easy-to-use CRM solution can help you achieve success. >>

Google Apps: Quick Tour

Take a quick tour of Google Apps to learn how your organization can benefit from Google's innovative tools. >>

Making Your Marketing Content Count with a CMS

Learn how the CrownPeak CMS can help align your goals and tools for effective online marketing. >>

Selling Content in the 'Free World' and How your CMS Can Help!

Learn how content providers and online marketers can stay in the game with an effective CMS. >>

Incremente la Eficiencia de su Departamento de Soporte Técnico y Mesa de Ayuda Con Una Herramienta de Soporte Remoto Bajo Demanda

Ahora usted podria estar sentado en la comodidad de su oficina mientras resuelve problemas complejos de soporte tecnico remotamente. >>

Aumente a Eficiência de seu Suporte Técnico com uma Ferramenta de Suporte Remoto de Acordo com sua Demanda

Agora mesmo, voce poderia estar sentado na comodidade de seu escritorio enquanto resolve os problemas tecnicos mais complexos a distancia. >>

Inside CRM's SFA Buyer's Guide

Has all the advice you need to make a winning decision. >>

10 Steps to a Successful CRM Implementation

Follow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment improvements. >>

Daily Advertising Industry News: AAF SmartBrief

Is the quickest, and easiest way to keep abreast of critical developments in the advertising and marketing industry. >>

Screen Sharing Performance of Web Conferencing Services

As web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences. >>

Just MASH Marketing: The Customer Reference Mashup

See how Serena Marketing utilizes the Customer Reference Mashup to ensure use of the most current customer success stories, track customer approvals, enforce internal approval and notification processes, know the ROI of the customer reference program, and more. >>

Customer Relationship Management: Secrets to CRM Success

Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. >>

Developing and Strengthening Profitable Customer Relationships with Microsoft Dynamics® CRM

Learn how Microsoft Dynamics(TM) CRM empowers you to take advantage of your existing technology investments to extend the reach of your business and enable your mobile workforce to drive better business results. >>

Are You Ready for CRM? Seven Ways to Know

This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft Dynamics (TM) CRM! >>

8 Surefire Strategies for Monetizing Your B2B Website

Discover how to maximize your revenue potential by utilizing the traffic you already have. >>

The Most Overlooked Part of your Conversions in Online Marketing: Managing Landing Pages

Discover the Top Ten Best Practices of Landing Page Management. >>

Hosted CRM System Comparison Guide

Discover how this easy-to-use guide helps you compare features and costs of the major hosted CRM solutions. >>

On-Premise CRM Comparison Guide

Learn more from this guide about the major players in the CRM market so you can quickly and easily compare the features and costs of each. >>

Sales Force Automation Comparison Guide

Learn how to find the Sales Force Automation solution that fits best with your business. >>

SAP for Consumer Products: Enabling You to Take the Direct Road to Success

Knowing how vital store-level information is in a demand-driven world, SAP has made a deep commitment to mobility for companies from largest to smallest. >>

How to Boost Your Company's Sales with Marketing

This step-by-step guide will help you create a successful business-to-business "marketing for leads" program. >>

Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers

Delivers compelling topics from best practices to industry trends, authored by industry experts. >>

Lead Generation Tactics: A Recipe for Success

Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant. >>

Attracting Leads with White Papers

Learn to generate sustaining, long-term sales with white papers. FREE chapter from bestselling new book. >>

B2B Sales Lead Success Checklist

Determine if your technology company is doing all it can and should be doing to turn leads into sales. >>

Fishing for Leads with White Papers: Where to Drop Your White Paper Line

Discover some effective ways to leverage your white papers to generate qualified leads. >>

Select & Connect: Strategies for Targeted Acquisition and Retention

Learn more about the marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral. >>

Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution

Gain valuable information on what to look for when selecting an online content distribution provider. This paper provides recommendations and tips to keep in mind when evaluating providers for a successful online lead generation program. >>

A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs

Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs. >>

Hosted CRM Comparison Guide

Discover how this easy-to-use guide can help you find the right solution for your organization by comparing features and cost of the major hosted CRM solutions. >>

12 SEO Campaign Killers

Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Hosted CRM Buyer's Guide: Choose the Right Solution for Your Business

Learn what a Hosted CRM system can do for you and understand what issues you should consider during your decision-making process. >>

Best Buy Supports New Line of Business and World-Class Sales Force

Best Buy for Business, an expanding unit of Best Buy Company, has more than 1,000 consultants who sell, implement, and support solutions for small-business customers. >>

The CMO's Strategic Agenda Benchmark Report

Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them. >>

Social Media Marketing: 12 Essential Tips for Success

Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

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Featured Magazines:

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
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